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Iris Capital leads a $15 million financing round in display ad innovator myThings

March 20, 2012

Paris, France, March 20, 2012 – myThings, a global leader in personalized display ad solutions, has just announced that it has raised $15 million in a financial round led by Iris Capital ($5m), the manager of the Orange‐Publicis venture funds, in addition to Accel Partners, Carmel Ventures and T‐Venture. myThings specializes in increasing online revenues for advertisers and publishers by creating engaging and personalized ads in real time for each online viewer on a per‐impression basis. Personalizing over a billion banners per month, myThings generates over 150% performance uplift compared to the retargeting industry standard. Its solutions propel customer acquisition and retention through retargeting, pre‐targeting and look‐alike targeting, driving sales at scale for the biggest retailers in Europe. "myThings’ e‐marketing solutions and disruptive technology produce one of the highest performance uplifts in the industry. With a market clearly heading toward performance and data‐driven ad solutions, we regard myThings as a natural investment path.