News - 17.01.2017

Armis raises €1 million from Iris Capital and leaders from the internet, communication and retail industry

Armis raises €1 million from Iris Capital and leaders from the internet, communication and retail industry.

This first financing round gathered Iris Capital, a leading European VC fund, and several business angels based in Paris, London and New York, including Brian O’Kelley (Cofounder & CEO AppNexus), Michael Rubenstein (President AppNexus), Philippe Finkelstein (Founder Cross Partners & ex-Cofounder Altavia), the Family Office Sonorfi, Tatiana Jama (Founder & CEO Selectionnist & ex-CEO LivingSocial France), Paul Taylor (ex-General Manager France & UK Catalina Marketing) and Philippe Ait-Yahia (Cofounder/CEO Synomia & ex-Cofounder/COO of telecom operator Omnicom). The diversity of profiles and backgrounds in its group of investors also highlights the international ambition of the company.

“We are proud to be surrounded by Iris Capital and such a team of world-class leaders and entrepreneurs, with a variety of backgrounds in technology, internet, retail and communication. Whether they come from the new generation of adtech or the old generation of paper mail, all were convinced about the value of our solution” said David Baranes, ARMIS Cofounder.

This fund raising will allow ARMIS to consolidate its ground-breaking Multi-Local Advertising (MLA) technology. By mixing geolocation, programmatic, big data & machine learning, MLA finally allows physical retailers to participate in the online dialogue via local-optimized digital advertising, and therefore get equipped with a web-to-store solution to retaliate to web’s giants. This funding will also allow the company to expand its relationships to food and non-food retailers.

”Physical retailers enjoy a privileged relationship with their local consumers. ARMIS allows them to capitalize on those relationships through digital media, which are critical today in the consumers purchase journey. The mix of skills gathered in this financing round is unprecedented, and will help us get a unique perspective to materialize this vision.” continued Dan Gomplewicz, ARMIS Cofounder.

”The retail market is engaging in deep transformational changes driven by digital technologies and therefore its main players need adapt and evolve rapidly with those structural changes. In that fast-paced context, the complementary expertise of Dan & David and their innovative offer made this investment appealing and convincing to Iris Capital.” commented Julien-David Nitlech, Partner at Iris Capital.

Based in Paris, ARMIS has 10 employees and is planning to double its headcount in 2017. About ARMIS Founded in 2016, ARMIS digitalizes local advertising for physical retailers in order to grow in-store traffic. It aims at providing physical retailers with online advertising technologies to compete with the web’s giant and attract near-by consumers. To that end, ARMIS has developed Multi-Local Advertising (MLA) technologies based on geolocation, programmatic, big data & machine learning.

Based in Paris, ARMIS is born from the mix of expertise in adtech and retail from David Baranes, ex Vice-President Market Development at AppNexus, the world’s largest independent adtech company, and Dan Gomplewicz, ex Director of Strategy & Innovation at E.Leclerc, France’s largest retailer.

More information at

About Iris Capital

Iris Capital is a European venture capital fund specializing in the digital economy. It supports businesses at various stage of maturity, from start-up to capital development. Since its inception in 1986, the Iris Capital team has invested more than €1 billion in more than 300 companies. With its strong sector specialization and extensive experience acquired over almost 30 years, Iris Capital provides active support to its portfolio of companies, and has offices in Paris, Cologne, Berlin, San Francisco, Montreal, Riyadh, Tel Aviv, Dubai, Beijing and Tokyo. In 2012, Iris Capital entered into a strategic partnership with Orange and Publicis to manage their joint venture capital initiative. Iris Capital has currently invested in more than 50 innovative companies, among which Netatmo, Shift Technology, Adjust, Adomik, Talend, Scality, Kyriba, Searchmetrics, iAdvize, Mailjet, Lookout, Quantifind, PlaceIQ… For more information on the Iris Capital portfolio, visit